Client
Azoth Biotech
Service
Digital Production | Content Creation
Deliverables
About the Client
We partnered with Azoth Biotech, a leading nutraceutical B2B company, to enhance their digital presence and thought leadership on LinkedIn. Their goal was to strengthen their brand, elevate their founder's profile, and maximise their impact at a key nutraceutical trade show.
Challenge
Company Profile:
Establishing a strong, consistent brand voice on LinkedIn to attract target clients and partners.
Increasing engagement and visibility of company updates and content.
Founder Profile:
Positioning the founder as a thought leader and industry expert.
Increasing the founder's reach and influence within the B2B community.
Nutraceutical Trade Show:
Maximising the client's visibility and impact at the trade show.
Creating engaging content to capture attention and drive traffic to their booth.
Approach
Company Profile:
Developed a strategic content calendar aligned with the company's brand and target audience.
Created engaging and informative content, including company updates and industry insights
Optimised the company's LinkedIn profile for search and engagement.
Founder Profile:
Developed a content strategy to showcase the founder's expertise and thought leadership.
Crafted compelling articles and posts, featuring the founder's insights and perspectives.
Engaged with relevant industry conversations and groups to increase the founder's visibility.
Nutraceutical Trade Show:
Created pre-event promotional content to generate buzz and drive booth traffic.
Provided social media coverage during the event, including photos, videos, and updates.
Post-event follow-up campaigns.
Results
“The new digital strategy completely transformed our alumni engagement. The personalized approach made our outreach more impactful, and we saw a significant rise in contributions. A game-changer for Seattle University!”
HAPPY CLIENTS
