Client
Biocronic
Service
Science Communication | Website Content Development | Sales Deck
Deliverables
Website Content | Sales Presentation
About the Client
Biocronic is an ISO 13485-certified biotechnology company specializing in high-quality recombinant antigens and monoclonal antibodies for in-vitro diagnostics (IVD). With in-house development capabilities and GMP-aligned manufacturing, Biocronic serves diagnostic assay developers across India with ready-to-use reagents for HIV, HCV, Syphilis, and Dengue NS1 detection. The company differentiates itself through same-day dispatch, application-validated quality, and comprehensive technical support.
Challenge
As a technically strong but emerging player in the competitive IVD reagent market, Biocronic needed:
A professional digital presence that communicated scientific credibility while clearly articulating their value proposition to diagnostic manufacturers.
Strategic website content that simplified complex biotech offerings (recombinant antigens, monoclonal antibodies, assay development) for diverse stakeholders—from R&D scientists to procurement teams.
A sales deck that positioned Biocronic's speed, quality, and customization capabilities against established competitors.
Clear differentiation in a market dominated by international suppliers, highlighting India-specific advantages like rapid delivery and local technical support.
Approach
Biocronic partnered with SciRio to translate its technical strengths into compelling commercial narratives:
Website Content Development
Crafted the complete website copy architecture covering:
Homepage messaging that positioned Biocronic as "Your Trusted Partner for IVD Antigens & Antibodies," emphasizing reliability and technical partnership.
Product pages that distilled complex specifications (HIV recombinant antigens, HCV antigens, Syphilis antigens, Dengue NS1 monoclonal antibodies) into clear, benefit-focused descriptions with technical depth for scientists.
Value proposition framework: Six core differentiators including in-house biotech expertise, fast assay development, assay-ready quality, same-day dispatch, customized support, and compliance infrastructure.
Knowledge resource section highlighting application notes on lateral flow assays and ELISA development to demonstrate technical thought leadership.
Sales Deck Development
Structured and wrote a comprehensive sales presentation covering:
Market landscape: India's growing IVD sector and import dependency for critical reagents.
Problem statement: Long lead times, quality inconsistencies, and limited technical support from international suppliers.
Biocronic's solution architecture: Internal R&D, batch-tested reagents, local inventory, and application support.
Product portfolio overview: HIV, HCV, Syphilis recombinant antigens and Dengue NS1 monoclonal antibodies with performance benchmarks.
Competitive advantages: Speed (same-day dispatch vs. 4-6 week international lead times), quality (assay-validated every batch), and support (on-site troubleshooting).
Customer success metrics: Assay development timelines, cost savings, and quality improvements.
Results
The collaboration delivered:
A professional, conversion-focused website that clearly communicates Biocronic's technical capabilities and commercial value to diagnostic manufacturers.
A sales-ready presentation that equips the Biocronic team to engage customers, partners, and distributors with a compelling narrative of speed, quality, and support.
Clear market positioning that differentiates Biocronic from international suppliers through India-specific advantages and technical partnership approach.
Unified messaging across digital and sales channels, strengthening brand recognition and credibility in the diagnostic reagent market.
This project demonstrates how SciRio helps specialized biotech companies like Biocronic translate technical excellence into market-ready communication that drives customer engagement and business growth.
Key Outcomes
✓ Established strong digital foundation for customer acquisition
✓ Created sales enablement tools for commercial team
✓ Positioned Biocronic as a credible India-based IVD reagent partner
✓ Built framework for ongoing content marketing and brand development
✓ Communicated complex biotech offerings with clarity and impact
HAPPY CLIENTS
