Client
Centre for Cellular and Molecular Platforms
Service
Short-form Writing
Deliverables
Blogs
About the Client
C-CAMP (Centre for Cellular and Molecular Platforms) is an initiative of the Department of Biotechnology, Ministry of Science & Technology, Government of India. It acts as an enabler of cutting-edge life science research and innovation, focusing on nurturing deep-science innovations.
Challenge
C-CAMP needed to quickly develop engaging content to highlight the urgent need for new antimicrobials, given the growing threat of antimicrobial resistance (AMR). The content was required under a tight deadline to support their awareness campaign during Global AMR Awareness Week.
Approach
We developed a two-part blog article series. These articles focused on the critical necessity of accelerating the development of novel antimicrobials to combat the increasing ineffectiveness of existing ones.
Results
The blog articles successfully contributed to C-CAMP's larger campaign to raise awareness about antimicrobial resistance (AMR) during Global AMR Awareness Week. The content effectively communicated the urgency and importance of fast-tracking new antimicrobial development.
Ready to dive deeper into the fight against AMR? Explore the insightful articles that fueled this vital campaign here:
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