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SciRio set out to design an experience, one that could spark curiosity, invite participation, and create a moment of connection between people and science.
Client
SciRio
Service
Offline Interactive Experience
Deliverables
Quiz Game
About the Client
Large public events and promotional booths often struggle with the same problem:
they attract footfall, but fail to create meaningful engagement.
For SciRio, India Science Festival 2026 presented an opportunity to explore a deeper question:
How do you make science feel personal in an offline setting—across age groups, backgrounds, and levels of scientific familiarity?
Rather than positioning a booth as an information desk or a promotional display, SciRio set out to design an experience, one that could spark curiosity, invite participation, and create a moment of connection between people and science.
Challenge
The challenge was not visibility, it was relevance.
At a large, high-energy public science festival with a mixed audience (children, students, researchers, professionals, and the general public), SciRio needed to:
Cut through the noise of conventional exhibition booths
Engage visitors who were not actively seeking “science content”
Make complex ideas approachable without diluting scientific integrity
Demonstrate how science communication can move beyond posters, brochures, and passive displays
At a broader level, this challenge mirrors what many biotech, medtech, and healthtech brands face at conferences and trade shows:
How do you turn a promotional space into an experience people actually remember?
Approach
SciRio designed a custom, offline experience, anchored by a simple but powerful idea:
People connect more deeply with science when they see themselves in it.
1. A Themed Physical Space
The booth was designed as a walk-through narrative of Indian science through the ages, blending visual cues, storytelling, and cultural context.
Supporting elements such as curated bookmarks highlighting Indian scientific contributions extended the experience beyond the booth itself.
2. A Digital Tool, Deployed Offline
At the centre of the booth was “Find Your Indian Scientist Twin?”—an interactive quiz designed and developed by SciRio.
While powered by an online, AI-enabled platform, the experience was intentionally delivered offline, within a physical space:
Visitors answered a short, accessible quiz
The output wasn’t a score, but a match: an Indian scientist whose traits, thinking style, or approach resonated with them
The emphasis was on discovery, not a specific output
The technology stayed in the background.
What visitors encountered was curiosity, play, and recognition.
3. Science Communication as the Connector
The experience was carefully tuned to work across:
Children who couldn’t yet read fluently but were excited to participate
College students who arrived skeptical and stayed engaged
Adults encountering Indian scientific role models in a new way
Practicing scientists who found themselves having genuine “aha” moments
This was not positioned as a product demo or a marketing pitch—but as a science-led interaction designed for humans first.
Results
The impact was immediate and sustained.
~1,200 visitors engaged with the SciRio booth over the course of the festival
~350 quiz attempts, driven almost entirely by on-ground engagement
The booth remained consistently crowded, with visitors often waiting to participate
Beyond numbers, the qualitative outcomes mattered just as much.
From young children to seasoned scientists, the experience triggered curiosity—not just about the quiz, but also about the scientific contributions made by these scientists. What SciRio witnessed repeatedly was the power of well-designed science communication to dissolve hesitation, invite participation, and create delight.
That moment when someone leans in, smiles, and wants to know more **is where experiential engagement succeeds.
What This Demonstrates
This project showcases SciRio’s capability to deliver offline experiential activations that:
Blend digital tools with physical environments
Are custom-built and white-labelled for different brands or themes
Translate scientific ideas into accessible, participatory experiences
Work across diverse audiences, beyond academic or specialist communities
For brands in biotech, medtech, healthtech, sustainability, or deep-tech spaces, this approach reframes what a booth or on-ground presence can achieve.
A promotional space does not have to explain everything.
It just needs to make people care enough to stay.
Looking Ahead
The “Indian Scientist Twin” format is one example of a broader SciRio offering:
designing experiential science-led interactions for conferences, exhibitions, campuses, and public forums.
Each experience can be adapted to:
Different scientific domains
Brand narratives
Audience profiles
Physical or hybrid settings
The core principle remains the same:
When science feels personal, engagement follows.
HAPPY CLIENTS
