Client
Service
Deliverables
About the Client
ProClime is a climate-first unified service provider, leading the charge towards a net-zero future. They create a lasting environmental impact by offering services such as carbon projects, carbon trading, climate investments, and comprehensive advisory services across industrial decarbonization, ESG integration, and carbon market policies.
Their mission is to accelerate climate action and help organisations achieve their environmental commitments with integrity and measurable impact, fostering a resilient, low-carbon future.
Proclime wanted to visually explain the intricate processes of their services through clear and engaging static infographics for the "How It Works" sections of their website.
Challenge
Proclime required approximately 35 static infographics for the "How It Works" sections of their website, specifically to visually explain their intricate processes in areas like carbon projects, climate investments, and advisory services.
The main challenge was to transform these complex, technical workflows into clear, engaging, and visually appealing pictorial representations, suitable for their website's existing image dimensions and layout. The goal was to simplify understanding for their audience without relying on data-heavy visualisations.
Approach
Our approach focused on a collaborative effort to visualise Proclime's unique processes. Proclime's subject matter experts condensed detailed information into key points and process flows.
Our role was to creatively adapt and visualise this content, ensuring the infographics were pictorial and visually compelling. We also considered technical aspects, such as potential pop-up functionality for images and initial decisions against interactive elements to prioritise static images for immediate implementation.
Results
We established a clear framework for delivering around 35 bespoke static infographics for Proclime's "How It Works" sections.
This collaborative process ensures that complex climate solutions and methodologies are presented in a visually accessible and engaging manner on their website, enhancing user understanding of Proclime's impactful work and commitment to a low-carbon future.
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